Why You Need a Cookie Banner on Your Website
If you’ve launched a Squarespace website (or you’re about to), you’ve probably seen the term “cookie banner” pop up, but maybe you’ve brushed it off as something you’ll get to later. Totally understandable.
But here’s the truth: if you’re collecting any data on your website, like contact forms, analytics, or embedded video, you probably need a cookie banner.
Don’t worry, it’s not as overwhelming as it sounds. Here’s what you need to know and how to make it work on your Squarespace site.
First, what even are cookies?
Cookies are small pieces of data stored in a user’s browser. They help websites remember things, such as your login info or what you added to a cart. But they also track behavior, which is why they matter for privacy laws.
If your site uses:
Google Analytics
Contact or newsletter forms
Social embeds (like Instagram feeds or YouTube videos)
Facebook Pixel or similar tracking tools
...then it’s likely placing cookies on users' devices.
Why do I need a cookie banner?
Because of privacy laws like GDPR (in the EU), CCPA (in California), and similar regulations around the world. These laws require you to let visitors know when you're collecting data and in some cases, allow them to opt in or out.
Even if you're not based in the EU or California, your site may be visited by people who are. A cookie banner is a small but important way to show transparency and build trust.
How to add a cookie banner in Squarespace
Squarespace includes a built-in cookie banner feature you can customize in just a few steps:
Log into your Squarespace account
Navigate to Settings → Cookies and Visitor Data
Toggle on Enable Cookie Banner
Customize the message (keep it warm and clear, something like “We use cookies to improve your experience. By using our site, you agree to our use of cookies.”)
Choose button text like “Got it” or “Accept”
Adjust styling to match your brand colors
That’s it. Simple, clear, and functional.
How to make it feel like your brand
You don’t have to settle for the default. Make your cookie banner feel like a natural extension of your site by:
Matching your font and color palette
Using friendly, on-brand language
Keeping it short and non-intrusive
Placing it at the bottom of your screen, where it’s visible but not distracting
Bottom line? It’s about respect.
A cookie banner isn’t just a legal checkbox—it’s a way to signal that you care about your visitors’ experience and privacy. For purpose-led brands, that kind of trust-building matters. And with Squarespace, it doesn’t take much to get it right.
Need help setting up your Squarespace site with care and compliance in mind?
We offer templates, audits, and support for mission-led brands who want their websites to feel both professional and personal. Check out our
Hi there! I’m Amy, founder of Wellfolk Design Co, designing brand identities and websites wellness practitioners and nonprofit orgs.
