How to Use ChatGPT for Your Small Business Website

How To + Tutorials

Apr 22

If you’re a small business owner, wellness provider, or nonprofit leader, you probably wear a lot of hats. Website content writer might not be one you wanted, but it’s one you’ve ended up with. The good news? Tools like ChatGPT can make writing for your website a whole lot easier, especially when you need help finding the right words, fast.

Here’s how to use ChatGPT to support your website (without making your site sound like a robot).

What is ChatGPT?

ChatGPT is an AI tool that helps generate human-like text based on prompts you give it. Think of it as a smart assistant that can help you brainstorm ideas, write drafts, or simplify your message.

It’s not perfect, but when used with care and editing; it can be a powerful support tool for mission-driven brands.

Five ways to use ChatGPT for your website

1. Writing or refreshing your About page

If you’re stuck staring at a blinking cursor, ChatGPT can help get things moving. Start with a prompt like:

“Write a warm, professional About page for a therapist who helps new moms manage anxiety and overwhelm.”

Then revise it to reflect your real voice, tone, and story.

2. Brainstorming service descriptions

Whether you offer Reiki or run a youth outreach program, ChatGPT can help you describe your offerings in plain, clear language.

“Describe a 6-week mindfulness coaching program for teachers in a supportive, inviting tone.”

Use what works. Adjust what doesn’t. You’re still the voice of your brand—this is just a first draft helper.

3. Improving clarity and structure

Have messy copy you’ve already written? Ask ChatGPT to help clean it up.

“Can you simplify this paragraph and make it more inviting?”

This works especially well for homepages, call-to-action sections, or intro blurbs.

4. Writing SEO-friendly content

Ask ChatGPT to help you brainstorm keywords and blog post titles your audience might be searching for.

“Give me 10 blog post ideas for a nutritionist who helps women with PCOS.”

Then use your own insight to shape them into helpful, human posts.

5. Creating email and contact page copy

Need a kind but clear message for your inquiry form or autoresponder?

“Write a short thank-you message for someone who filled out a nonprofit inquiry form.”

You can get tone-specific, too. Just add: “Make it warm and friendly, not too formal.”

A few tips to keep your content sounding like you

Never copy-paste and publish: Use ChatGPT as a draft, not a final voice.
Layer in your personality: Adjust words and phrases to sound like how you speak.
Fact-check anything technical or legal: AI isn’t always accurate.
Keep it human: People come to your site to trust you, not a robot.

The bottom line

ChatGPT won’t replace your voice, but it can help you find it faster.
When used with intention, it’s like having a brainstorming buddy who’s always available (and never judges your typos).

Need help shaping your copy or customizing a Squarespace site with language that feels like you?
Let’s build a site that tells your story with clarity, care, and just the right amount of AI help if you need it.