Five Pages to Prioritize on Your Website

Your website doesn't need to be elaborate to function—but it should be clear, authentic, and client-ready. It doesn’t matter if you're a therapist, coach, doula, or nutritionist; your website is probably the first place potential clients come to meet you and understand how you can help them. So, what absolutely needs to be on your website? Let's break it down to the five pages every wellness website should prioritize.

1. Homepage

Think of your homepage as the front porch for your company. It should give a warm, welcoming introduction to your business, your clients, and some instruction on what to do next. Avoid a clutter of images or gigantic blocks of text, instead opt a readable headline, including a short introduction and a call to action that gently guides visitors further through your site.

2. About Page

This is where you come together. Your About page has to explain why you do what you do. Detail your credentials, sure—but detail your heart as well. A warm photo, a few personal flourishes, and a friendly voice make visitors catch sight of the person behind the service. In wellness, trust comes first—and this page helps build it.

3. Services Page

Here's where you get specific. Describe what you offer, who each service is for, and how to get started. Don't list features, focus on benefits. Help your reader visualize how your services address their concerns and move them toward action. If you can, link this page to your booking calendar or inquiry form to reduce friction.

4. Contact Page

It needs to be very simple for visitors to contact you through your site. Include a clean contact form, direct email address, and whatever other avenue you'd like people to use to get in touch with you. If you keep office hours, have location details, or prefer response times, this is a great spot to include them so you can set expectations.

5. FAQs or Info Page

Customers usually ask questions. You can prepare for this by anticipating certain questions with answers about your fees, sessions, what to expect, or how to prepare. A concise, well-considered FAQ page can respond to those same old questions and make nervous prospects feel more secure in moving forward. And, it saves you time by addressing repeat questions before they're even asked.

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