Customizing Fonts & Colors Without Losing Your Mind
If you've ever spent an hour redesigning the same headline font (and then changing it back), you're not alone. Choosing fonts and colors for your wellness website can feel like a lot—especially when you want it to look beautiful, feel aligned with your brand, and still get done sometime this century. The good news? You don’t need a design degree or a meltdown to make it work! I simplify the process so you can make confident design choices without spiraling into decision fatigue.
Start with how you want visitors to feel
Before you dive into style settings, ask yourself: How do I want someone to feel when they land on my site? Grounded? Energized? Calm? Professional? Your font and color choices should reflect those emotional cues. For example, soft neutrals and serif fonts might feel more nurturing and trustworthy for a therapist, while bold, clean sans-serif fonts with vibrant accent colors could be a better fit for a health coach with a punchier brand.
Limit your color palette (seriously)
The biggest mistake I see? Using too many colors. Squarespace lets you pick up to five colors. So, let’s pick strategically: pick two to three brand colors that include a primary, a secondary and accent, then pick a light neutral and a dark color for the text. That’s it! Keep your colors consistent across buttons, links, and headers. Apply your brand colors to the slots within your Site Styles so you’re not customizing every element individually.
Stick to a font pair
You only need two fonts: one for headlines, one for body text. Make sure they contrast enough to create hierarchy but don’t clash. For wellness brands, keep it clean—avoid anything too stylized or trendy. Choose legible fonts that look good on both desktop and mobile. Most Squarespace templates include built-in pairings, which are a great place to start.
Use site-wide style settings (not one-off changes)
Instead of customizing every single block or text box (which can lead to chaos), use your site’s global style editor. In Squarespace, this lives in your Design settings. Updating your styles globally keeps things clean and consistent, and can end up saving you hours of fixing mismatched sections later.
Done is better than perfect
This part is important: your font or color choices can evolve. Don’t get stuck waiting for the “perfect” hex code or typography combo. If it looks aligned, feels like you, and is easy to read—you’re good. You can always refresh down the road. The real magic happens when your site is live and working for you—not when it’s sitting in your drafts, endlessly tweaked.
Final thoughts
Customizing your fonts and colors is about creating a space that feels like you, not recreating the entire design world from scratch. Keep it simple, trust your instincts, and give yourself permission to choose clarity over complexity.
Want a shortcut? Try a template designed with intention (and color harmony) already built in. Visit the Template Shop.
