Is It Time for a Website Audit? 5 Signs You Might Be Ready
Your website is often the first place someone meets your work. Whether you're a wellness provider running a solo practice or a nonprofit serving your community, your site should support you, not add to the overwhelm.
But how do you know when it's time to take a closer look? Here are five signs it might be time for a website audit.
You’ve grown, but your site hasn’t
You’ve changed. Your work has evolved. Maybe your services are different or your audience has shifted. But your website still reflects who you were when you first launched. If things feel out of sync, it's a good time to check in and readjust.
You feel a little embarrassed to send people there
We hear this one a lot. If you're hesitating before sharing your site, or quickly adding "but I haven’t updated it in a while," that’s a sign. Your website should feel like a natural extension of you and your work, not something you have to explain away.
It’s unclear what you do or who you help
If visitors have to guess what you offer or who it’s for, you’re likely missing connection points. A website audit can help uncover gaps in clarity, messaging, or flow so that people land on your site and immediately understand the value of what you do.
You’re getting traffic, but not getting engagement
If folks are visiting your site but not taking action, no inquiries, no sign-ups, no donations, it could be a sign your layout, copy, or user experience needs adjusting. Small shifts can make a big difference.
You’re spending too much time trying to fix things
Maybe you're piecing together plugins, second-guessing your colors, or rewording your About page for the tenth time. If it feels like a patchwork of effort with no clear direction, a fresh perspective can help bring everything into focus.
A website audit doesn’t mean starting over. It’s simply a chance to pause, reflect, and make sure your online presence is supporting your mission in a sustainable way.
If you're wondering whether your site is still working for you, we would love to help you find out. Check out our Website Audit services.
