How to Market Your New Site to Build Your Clientele
You launched your new website - yay! But what now? A beautiful, strategic site is a huge win, but to turn it into a client-generating tool, you’ll need to get it in front of the right people. The good news?
“Marketing your site doesn’t have to be overwhelming, expensive, or exhausting.”
Here are five simple, spark-powered ways to start getting more eyes, and more bookings, on your new online home.
Start with the people already watching you
Before diving into complex marketing strategies, start close to home: your existing community. Share your site with:
Past clients
Email subscribers
Friends and colleagues who support your work
Craft a short, heartfelt announcement:
"The new site is live! It reflects the heart of my work and who I serve. I’d be honored if you took a peek and shared it with someone it might help."
Sometimes, all it takes is a gentle nudge to reignite referrals.
Optimize your Instagram + Pinterest profiles
Your social media bios are prime real estate. Make sure they:
Link directly to your new site or a specific landing page
Clearly say what you offer and who you serve
Use your new branding elements (colors, voice, energy)
Pro Tip:
Create three to five branded Pinterest pins that link directly to key pages of your site (like your services or blog posts). Pinterest is a slow burn, which is perfect for long-term visibility without constant effort.
Send a simple email to your list
Even if your list is small (or you’ve been quiet for a while), let them know your website has launched and what’s new:
A quick note about who your services are for
A soft call to action (like “Explore Services” or “Book a Consult”)
A reminder that you’re open for business
Keep it short, warm, and focused on how you can help, not just the site launch itself.
Add Value Before You Ask
Instead of just saying “book now,” think about what builds trust first. This could be:
Sharing a blog post that answers a common client question
Offering a free resource (guide, checklist, mini training)
Hosting a quick live Q&A or Instagram story explaining your services
When you lead with generosity and insight, making an appointment with you or offering your services feels natural, not cheesy.
Use Your Website as a Daily Tool
Your website isn't just a digital brochure about your services, it’s a working part of your business. So use it regularly:
Link to it in every email signature and social post
Direct people to specific pages (not just the homepage)
Refer to blog posts or testimonials during client conversations
Keep pointing people back to your site until it becomes second nature.
Your website is ready, let the right people find it
You don’t need to go viral or run ads to market your site. You just need to stay visible, generous, and aligned with the people you're meant to serve. Every small action, every link shared, blog post written, or referral asked, adds fuel to your spark.
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