Five Ways to Make a Squarespace Template Feel Like You

Using a template doesn’t mean your site has to feel generic. In fact, one of our thoughtfully chosen Squarespace templates can give you a strong, strategic starting point so you can focus on what you’re here to do: serve your people, grow your work, and show up with purpose.

But even the most beautiful template needs your voice, your values, and your presence to truly feel like home.

Here are five ways to make a Squarespace template feel more like your brand.

1. Start with your why, not just your logo

Before you start swapping fonts or uploading images, take a moment to ask: What is my site here to do? Who am I speaking to? What do I want them to feel?

Let those answers guide your visual and content choices. When your intention leads, your design follows—and the result feels less like a copy-paste and more like a true reflection of your work.

2. Choose fonts and colors that feel like your energy

You don’t need to be a designer to pick fonts and colors that align with your voice. Are you calm and grounded? Bold and energetic? Soft and welcoming?

Choose 1–2 fonts and 2–3 colors that reflect how you want people to feel when they land on your site. If you need help, try pulling inspiration from your space, your work, or even your wardrobe.

3. Replace each and every stock image

Even the prettiest template starts to feel generic if the images don’t reflect you. Swap out every placeholder with something that feels real: your face, your space, your work, or your people.

Don’t have a pro photo shoot? Use natural light, clean backgrounds, and honest moments. Your audience will feel the difference.

4. Edit the copy with your own voice

Your Squarespace template may come with placeholder text—but your words are what connect.

Write the way you speak. Keep it clear and kind. Say what you really want people to know. You don’t have to sound “professional”—you just need to sound like yourself.

5. Add thoughtful touches that reflect your values

Think small: a quote in your footer, a story in your About page, a welcome message on your contact form. These little details add warmth, texture, and humanity to your site—making it feel less like a template and more like a living, breathing part of your brand.

A template is just the beginning.
Your voice, your story, your care—that’s what brings it to life.

Need help choosing or customizing a Squarespace template that feels like you? I’d love to help.